In striving to fulfill this vision, Stührling continues to focus on ecommerce and alternate retailers. ![]() The mission and vision of Stührling has always been to deliver luxury-engineered timepieces to a broader audience. Please know that while the fair market value of the Stührling timepieces are noticeably less than the suggested MSRP listed for each model, the MSRPs for Stührling timepieces are based on the accepted principles of manufacturing costs within the watch industry, in order to make a fair comparison to other watches in the marketplace. ![]() In turn, when manufacturers would create their MSRPs (regardless of their category), they would always allow for these markups at the retail level and would then reverse engineer their margins from there. These brick-and-mortar retailers have their own business expenses, and it was considered normal for a retailer to get double or triple their wholesale cost for any product sold. To find your watch’s ATM rating, visit the watch’s product page and click the Specs tab.įor many years, the one constant across nearly all consumer-related products sold at the retail level was that they were offered in a physical store. NOTE: To get the most out of your water resistant watch, avoid hot temperatures of water (such as hot showers, saunas, and hot tubs) as extreme heat can cause the metal to expand at a different rate than the rubber gaskets, allowing water to enter the case.ģ ATM (30 meters/100 feet): Watches with this rating will withstand splashes of water or rain and light swimming, but not suitable for diving or being submerged.ĥ ATM (50 meters/165 feet): Watches with this rating are suitable for shallow water.ġ0 ATM (100 meters/330 feet): Watches with this rating are suitable for some swimming and snorkeling activities.ġ5 ATM (150 meters/500 feet): Watches with this rating are suitable for snorkeling.Ģ0 ATM (200 meters/660 feet): Watches with this rating are suitable for skin diving.ĭiver’s 150 meters (500 feet) specified to meet ISO standards: Watches with this rating are suitable for scuba diving.ĭiver’s 200 meters (660 feet) specified to meet ISO standards: Watches with this rating are suitable for scuba diving.
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